The Advantages of Buying a Website
The big advantage of buying a site is you don’t have to establish an audience and wait for the site to be indexed within search engines. Most webmasters, even those that don’t know their SEO from their XML, will understand the benefit of link exchanges. Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines. It may not be a top ten search result but it will be a result ready for you to optimize and improve. Taking over a mature site (at least 12 months old) will mean you avoid the Google sandbox, a significant perk of buying established web property. Of course it really depends at what stage you take over a website as to how much of a step-up you gain and will no doubt reflect how much the owner will expect to receive.
Top 7 Website Acquisition Strategies
1) Buy a site that has targeted traffic for a product or service you already produce or sell.
2) Buy a site to generate advertising revenue.
3) Buy a site specifically to flip it quickly.
4) Ideally you should locate e-commerce sites selling a product that has an established market that is only just starting to take off online AND the current owners are not good at search engine optimization or online marketing and are willing to sell.
5) Purchase a community driven site.
6) Remove the competition or merge with the competition.
7) Purchase a site strictly for the domain name.
The big advantage of buying a site is you don’t have to establish an audience and wait for the site to be indexed within search engines. Most webmasters, even those that don’t know their SEO from their XML, will understand the benefit of link exchanges. Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines. It may not be a top ten search result but it will be a result ready for you to optimize and improve. Taking over a mature site (at least 12 months old) will mean you avoid the Google sandbox, a significant perk of buying established web property. Of course it really depends at what stage you take over a website as to how much of a step-up you gain and will no doubt reflect how much the owner will expect to receive.
Top 7 Website Acquisition Strategies
1) Buy a site that has targeted traffic for a product or service you already produce or sell.
2) Buy a site to generate advertising revenue.
3) Buy a site specifically to flip it quickly.
4) Ideally you should locate e-commerce sites selling a product that has an established market that is only just starting to take off online AND the current owners are not good at search engine optimization or online marketing and are willing to sell.
5) Purchase a community driven site.
6) Remove the competition or merge with the competition.
7) Purchase a site strictly for the domain name.
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Buying the Website
Once you find a good site that meets your criteria start monitoring and researching it. Check back links, investigate it’s history and if the site has a community see what goes on there. Check the site design, the structure of the links, headings, titles and keyword density. Check the site statistics if they are available.
Once you find a good site that meets your criteria start monitoring and researching it. Check back links, investigate it’s history and if the site has a community see what goes on there. Check the site design, the structure of the links, headings, titles and keyword density. Check the site statistics if they are available.
Don’t Forget the Little Details
1) Transfer of the domain name registration details, the business name, incorporation information, hosting ownership and any third party software or subscriptions to your name.
2) Get a contract made up outlining the deal and have all parties sign and date it.
3) Download the email lists.
4) Outline how much support, if any, will be provided by the ex-owner for a transition period.
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